Audience API

Leverage Simon’s contact profiles to create one-to-one personalized experiences for customers

The Audience API allows marketers to leverage Simon’s contact profiles to create one-to-one personalized experiences for a given customer.

Through the use of contact profile data, marketers can match user's information, such as a contact’s name, segment membership, campaigns received, and custom audience membership, to customize the content displayed. This information can be used to power one off experiences or to power a clients personalization service. Marketers want access to not only customer identifiers that are stored within Simon about their contacts, but also want insight into Simon specific attributes, like segment membership and journey membership.

PUBLISHER

Simon Data

Imports

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